Photography Copyright & Licensing Terms:
1. COPYRIGHT & OWNERSHIP
All photographs, digital images, videos, and other visual content created by Lake Tahoe Real Estate Photography (the
“Photographer”) remain the Photographer’s copyrighted work. Except where the parties expressly agree otherwise in a signed writing,
the Photographer retains all copyright and ownership rights in the images.
Payment for photography services does not constitute a purchase, transfer, or assignment of copyright ownership. The Client receives
a limited license to use the delivered images only as described in this agreement. The person or business identified as the client on
the applicable booking, invoice, or order is the “Client.”
2. LIMITED LICENSE — PERMITTED PROPERTY MARKETING
Upon full payment, the Photographer grants the Client a non-exclusive, non-transferable license to use the delivered photographs to
market the specific property photographed for the purpose identified when the photography is commissioned and recorded on the
applicable booking, invoice, or order. The permitted purpose will be either property-sale marketing or vacation-rental/short-term-rental
marketing. This is one limited-use license governed by this agreement; the permitted use is determined by the assignment’s stated
purpose.
A. If commissioned for property-sale marketing, permitted use includes:
• Marketing and advertising the photographed property while it is actively listed for sale.
• MLS submissions and associated listing syndication platforms, subject to applicable MLS and platform rules.
• Real estate listing websites, including Zillow, Realtor.com, Redfin, and similar services.
• The listing agent’s or brokerage’s website, social media, email campaigns, paid or organic digital advertising, brochures, flyers, and
other materials when specifically promoting that property for sale.
• Sharing images with the property owner/seller and other authorized parties solely as reasonably necessary to market that property’s
current sale.
B. If commissioned for vacation-rental or short-term-rental marketing, permitted use includes:
• Use on Airbnb, Vrbo, Booking.com, and other vacation-rental platforms.
• Use on the specific property’s dedicated rental website or booking page.
• Social media marketing, digital advertising, email campaigns, brochures, and printed materials promoting that specific rental property.
• Use by the property owner and its designated property management company solely to market and manage that specific rental
property, where the management company is acting on the Client’s behalf and within the scope of this license.
In either case, the license is limited to the specific property and the purpose for which the photography was commissioned. Inclusion
of both permitted-use categories in this agreement does not mean that both uses are automatically granted for every assignment.
3. CHANGE OF INTENDED USE & RELICENSING
The license does not automatically expand if the Client later changes how the property is used or marketed. A new use requires the
Photographer’s prior written authorization and relicensing before the images are used for that purpose.
• Rental to sale: If photographs were commissioned for vacation-rental or short-term-rental marketing, they may not later be used in
MLS listings, real estate advertisements, brokerage listing materials, or other marketing promoting the property for sale unless the
Client first obtains written authorization and a new license for that use.
• Sale to rental: If photographs were commissioned for a property-sale campaign, they may not later be used on Airbnb, Vrbo,
Booking.com, rental websites, or other materials advertising the property as a vacation or short-term rental unless the Client first
obtains written authorization and a new license for that use.
• A change in ownership, management, or intended commercial use does not automatically transfer, expand, renew, or modify the
existing license. A subsequent owner or independent operator must obtain written authorization and an appropriate license before
using the photographs.
• A property manager designated by the Client may use the photographs only to the extent expressly permitted for the assignment and
only while acting on the Client’s behalf. Independent use by a new owner, management company, or rental operator requires written
authorization.
4. OTHER USES REQUIRING ADDITIONAL LICENSING
The following uses are outside the limited property-marketing license and require prior written authorization and may require an
additional licensing fee:
• Using photographs to market a different property, listing, location, or as stock photography.
• General realtor, agent, team, brokerage, or property-management promotion, including personal branding, business cards, portfolios,
recruiting, corporate websites, and brokerage-wide advertising not directly tied to the specific property and permitted campaign.
• Providing images to a subsequent owner, another agent or brokerage, property manager, rental operator, developer, builder,
contractor, or other business for independent commercial use.
• Use in publications, unrelated commercial advertising, development or construction marketing, products, merchandise, or other
promotional campaigns unrelated to the commissioned purpose.
• Reselling, sublicensing, redistributing, or otherwise making photographs available to third parties for independent use.
5. LICENSE RESTRICTIONS
Unless expressly authorized in writing, the Client may not:
• Resell, redistribute, sublicense, assign, or transfer the photographs or usage rights for independent use by another party.
• Use the photographs for any property or purpose outside the limited license granted for the assignment.
• Substantially alter, manipulate, or edit the photographs, or remove copyright/credit information where present, without permission.
Cropping and reasonable resizing for the licensed purpose are permitted.
• Use the photographs for AI training, machine-learning datasets, or other artificial-intelligence applications.
• Use or distribute original, unedited, or RAW files; these are not included in standard delivery.
• Use the photographs in a misleading manner or in a way that misrepresents the property or its condition.
6. LICENSE DURATION
Unless a different term is stated in the applicable booking, invoice, or written authorization, a property-sale license applies to the
current sale campaign and expires when the property is sold, withdrawn, or the applicable listing agreement otherwise ends. A
vacation-rental license applies to marketing the specific property as a rental by the named Client, subject to the scope and restrictions
in this agreement; it does not automatically transfer to a subsequent owner or independent operator. Any continued or new use
outside the original commissioned purpose requires written authorization and relicensing.
Historical MLS records and archived listing references may remain subject to applicable MLS, brokerage, and platform retention
policies. Their continued existence does not grant additional commercial usage rights.
7. ADDITIONAL LICENSING FEES
Additional licenses may be available for uses beyond the original limited license. Fees and terms will be determined based on the
intended use, user/licensee, distribution, duration, audience, and commercial value of the requested use. All expanded uses must be
approved in writing by the Photographer before use begins.
8. UNAUTHORIZED USE
Use of the photographs outside the scope of the granted license, without prior written authorization, is unauthorized. The
Photographer reserves all rights and remedies available under applicable law for copyright infringement or breach of these terms,
which may include seeking applicable license fees, damages, injunctive relief, and other available remedies. Nothing in this section
guarantees recovery of any particular amount.
9. PHOTOGRAPHER PORTFOLIO & PROMOTIONAL RIGHTS
Unless otherwise agreed in writing, the Photographer may display and use photographs created during an assignment in the
Photographer’s portfolio, website, social media, and other self-promotional materials. This permission does not transfer ownership or
grant the Client or any third party additional usage rights.
10. ACCEPTANCE & CHANGES
By booking photography services, accepting delivery of the photographs, or making payment for an assignment, the Client
acknowledges and agrees to these terms. Any exception, expanded usage, or modification must be approved in writing by the
Photographer. If a separate written agreement signed by both parties conflicts with these terms, the signed agreement controls to the
extent of the conflict.
Lake Tahoe Real Estate Photography
Copyright © All Rights Reserved.